Earle & Moore

Naming & identity for a quintessentially English tea brand.
Earle & Moore

Earle & Moore is a proudly English tea brand.

Tender wanted the brand to be strongly associated with being English, this was the root of the name. We chose two quintessentially English surnames, turning them into a pun on the products sold (Earl tea & more).

Each pack has a consistent layout with a strong, varying centrepiece. A unique die-cut window embedded into an illustrated crest relating to the origins of the tea flavourings.